WEAR THE SHOES. RULE THE WORLD.TM
we believe that when your feet feel great, you FEEL LIKE YOU can DO anything.
In 2006 FitFlop founder Marcia Kilgore set her mind on a mission – to
create the most comfortable footwear in the world. Collaborating with two
British biomechanists she created a
triple-density MICROWOBBLEBOARD™ midsole, and launched it in our first FitFlop
newer BIOMIMETIX™ and SUPERCOMFF ™ midsoles (both biomechanically engineered to
diffuse underfoot pressure and deliver world-class ergonomic comfort) allow us
to offer an even wider range of silhouettes within the FF2™ collection.
million pairs have been sold since we first started making shoes. (And we’re
repeatedly told – by happy customers – that we make the most comfortable
footwear in the world.)